One "Cornell Quarterly" reviewer wrote…
"The new publishers on the venerable Travel Industry World Yearbook, also known as The Big Picture, have set about to fill the considerable shoes left vacant by the retirement of founding publisher Somerset Waters. Certainly, the 2000 Yearbook, which comprises data from all of 1999 and much of 2000, is as comprehensive as ever..."
“The World
Yearbook is the definitive guide for hands on travel information. No other
industry source combines the breadth of knowledge with timely analysis
of product categories. Promoters of travel everywhere—
marketers, educators and members of the media community—will
find the Travel Industry World Yearbook an invaluable reference for learning
and teaching.”#
Peter
D. Kendall
“The Big Picture long has
filled an important need in the travel industry by assembling within one
volume the most pertinent trends and statistics. It is one of the most
valuable source books for all involved in the business of tourism.”
Eric
Friedheim
“No one does a better job
of keeping the world’s travel industry in perspective than The Big Picture.
I personally consider it a ‘must read’ every year.”
Marshall
E. Murdaugh
“I receive many requests
for travel information and the first place I turn for answers is the Travel
Industry World Yearbook. It is always on my desk and is my most-used reference
source. I have been using the yearbook for over 25 years and am constantly
recommending it to others. Your comprehensive coverage and astute analysis
make the publication invaluable.”
Charles
R. Goeldner, Editor
“…the industry’s most lively
annual fact book.”
Britain’s
The Economist
“You certainly have many
gems embedded on those pages. You have my great admiration.”
Glenn
Withian
“The World
Yearbook continues to maintain its high reputation and long-established
practice of providing the latest information about the travel and tourism
field.… It continues to be an indispensable authoritative reference tool
for the industry.”
American
Library Association’s
“The World
Yearbook is a “must have” for anyone interested in gaining a well-rounded
understanding of the global travel industry. The Yearbook provides succinct
world, region and country overviews and useful statistical tables. Smith
Travel Research is happy to contribute data for use in this high-quality
publication.”
Robert
I. Bowers
And consider these words of praise…
Vice
President/Associate Publisher
Harper’s
Magazine
The
TRAVEL AGENT magazine
Executive
Director
Atlantic
City Convention & Visitors Authority
Journal
of Travel Research and
Professor
of Marketing and Tourism
University
of Colorado, Boulder
Executive
Editor
Cornell
Hotel and Restaurant
Administration
Quarterly
Booklist/Reference
Books Bulletins
Vice
President
Smith
Travel Research